Monday, October 03, 2011

Singapore Flyer Glowed Pink for Global Breast Cancer Awareness Campaign 2011

Singapore Flyer illuminated in pink for BCA

The Singapore Flyer glowed pink for 2 1/2 hours on 1 October 2011. The First Lady of Singapore, Mrs Mary Tan helped illuminate it as part of Estee Lauder Companies' Breast Cancer Awareness Campaign. As one of Estee Lauder Companies' BCA Ambassadors, I rallied my husband and friends to give their support to this event.

Our Singapore Flyer was a pretty radiant pink, joining the ranks of approximately 200 global landmarks which have been illuminated through this initiative, including the Empire State Building in New York and the Taj Mahal in India.

photo credit : her
Estee Lauder Companies' BCA Ambassadors

In addition to the standard Pink Ribbon pin, there is a new Pink Ribbon wristlet which is the latest breast health awareness symbol, featuring a beautiful, single-knot tie that elasticizes to fit any wrist. Only a limited number of the Pink Wristlets were given out at the event on a first-come-first-serve basis.

ECL posing with the most attractive man that night, Mr Jackie Ng (Head, Men Support League) and Roselin Chin (Chairperson of Young PAP International Relations).

Posing with Mrs Yu-Foo Yee Shoon (Patron, Breast Cancer Foundation), Grace Ban (Managing Director of Estée Lauder Singapore) and Mrs Noor Quek President, Breast Cancer Foundation

Former Senior Minister of State for Community Development, Youth and Sports Mrs Yu-Foo Yee Shoon is the patron of Breast Cancer Foundation. Under her leadership, Mrs Yu-Foo Yee Shoon and her dedicated executive committee have come a long way, striving to raise awareness of breast cancer and encouraging women to go for screening regularly because early detection will enhance the changes of survival for patients.

The Illumination ceremony was hosted by Hossan Leong and Sharon Au, Christopher was the first to run up the stage during quiz time to answer a question. Actually, he just wanted to shake hands with Sharon. :D

Breast Self Examination (BSE) demo inside a Pink decorated capsule

After the illumination ceremony, Dr Esther Chuwa of KK Hospital gave instructions on self-examination for breast cancer to BCA Campaign Ambassadors in a specially decorated Singapore Flyer pod.

Breast cancer is curable if detected early

Estée Lauder Singapore presented a cheque of $32,500 to the Breast Cancer Foundation (BCF) to sponsor 500 needy women, aged 40 and above, for free mammograms. The program will be conducted jointly with National Health Group Diagnostics (NHGD) under a national subsidy programme 'Breast Screen Singapore'. Through this effort ELC hopes to educate them about breast cancer and the importance of early detection to increase the chance of recovery.

Mammography is important. Take the necessary step .... 
make an appointment for one now. 

For more information on breast health or BreastScreen Singapore, please call 1800 333 3030.


  1. A very good education for women. You are looking wonderful. Blessings, Catherine

  2. A very good initiative ! Unfortunately there is still no remedy. One of my friends will have breast cancer surgery next week she already had it on the other breast 17 years ago ! and she was always very well followed.
    She is 75 ! so it's never finished.

  3. This is a great opportunity to show support and raise awareness of breast cancer.

    you look great ECL.

  4. i've never gone up the sg flyer. too pricey for me. :p

  5. Sounds a marvelous pink ceremony! Nice to help the women to fight against this horrible illness. I just received yesterday the paper for a free mammography as I am 50 years old, but with my doctor I do them since the age of 45 years old!

  6. Great coverage as usual on a topic important to women all over the world. Love the pink ferris wheel :)

  7. It's nice to hear the world has come together to bring awareness to this disease.

  8. Thanks for stopping by my blog and following, following back now and i look forward being part of your blog.
    I love the cancer awareness, you all did a great job..