Saturday, September 04, 2010

Hot Pink Charity Premiere of Love Cuts - PH

PhotoHunt theme : Hot

In Hot Pink were these beautiful and courageous cancer survivors

EastCoastLife joined forces with some of Singapore’s prominent women at the Charity Premiere of Love Cuts as we come together to raise public awareness of breast cancer. 

Mrs Lim Hwee Hua, Minister, Prime Minister's Office and Second Minister for Finance and Second Minister for Transport was the Guest of Honour.

I made sure I stood out by wearing the Breast Cancer Foundation’s symbolic colour – pink. I’m not afraid to wear bold colours and that’s exactly what I went for when I opted for a fuchsia pink blouse.

Leading actress Zoe Tay and her young co-stars at the Pink Carpet event

Love Cuts, starring leading actress MediaCorp artiste Zoe Tay and popular Hong Kong actor Kenny Ho, explores the emotional journey of two women suffering from breast cancer – and its impact on their loved ones. It is a story of courage, hope and family bonds in the face of adversity.

After the movie, friendly Zoe stayed back for a photo with the cancer survivors  

Supported by the HPB, the film aims to raise public awareness of breast cancer in Singapore and to motivate women to take control of their health. Breast cancer remains the most common cancer affecting women in Singapore with approximately 1,100 women diagnosed every year. Early detection and regular breast cancer screening mammography have been key in saving lives.

Minister Mrs Lim Hwee Hua presenting the cheque to representatives from SCS and BCF  

S$13500 was raised from this event. All proceeds from the ticket sales of the Charity Premiere will go to the Singapore Cancer Society (SCS) and the Breast Cancer Foundation (BCF).

First Commenter -


  1. What a great post for this theme ECL. I'm glad it was such a success.

    Happy weekend to you.

  2. Yes,publicise and raise public awareness of breast cancer so that early detection can save lives. The public should also support by donating to SCS and BCF.

  3. Very impressive! I am glad to hear breast cancer awareness is being supported in different parts of the world. Nothing wrong with wearing pink! :)

  4. hahaha, good take on the theme. very creative.

  5. It sends shivers down the spine when someone you love has cancer, not only breast cancer. It changes the whole environment of the family. We must all be well informed to survive this.

  6. Everyone is so pink. :D Hope more will be aware with breast cancer after this.

  7. Hi ECL! I oso don mind wearing bold colours he he! But I don see u here oso in ur hot pink fuchsia blouse??

  8. How are ur knees doing now? Can walk properly already?? :)

  9. Nice amount of money raised for breast cancer! Way to go ECL!

  10. This is a post with a serious message. ECL good of u to add yr support to this cause n raise awareness