Thursday, June 19, 2008

Colour-blind Director Yasmin Ahmad - WW

eastcoastlife with Award Winning Film Director,Yasmin Ahmad

I didn't know who Yasmin Ahmad was initially, when I received an exclusive invitation by Ogilvy & Mather to meet her. I was in awe after I google her name. Wow! An award winning film director! I have to meet her.

Singapore's Ministry of Community Development, Youth and Sports (MCYS) has commissioned Yasmin Ahmad to direct a television commercial for its Family campaign. From 21st June 2008, the short film will be shown on our television screens.

The standard style of TV commercials promotes government campaigns in a traditional and mostly predictable way, the new Family TVC hopes to leave a deep impression on viewers with its engaging and emotive storyline. Instead of painting a rosy picture of a perfect family, this TVC seeks to touch the viewers deep inside.

We were shown a few of Yasmin Ahmad's past commercials and after watching them, it leaves a warm and fuzzy feeling in our hearts. Her works show great humanity, reaching out and stirring people's deepest emotions.

Yasmin has been in the advertising industry for 25 years. In Asia, for a Malay woman to be so successful in this industry, it truly takes a lot of talent, hard work and sheer tenacity. Optimistic and cheerful Yasmin said, "the thicker the mud, the more beautiful the lotus grows" I salute this lady!

You've got to watch this!
Tan Hong Ming In Love....




Tan Hong Ming ........ This little guy is so powerful on screen!!!!



50 comments:

Horsoon said...

I've seen this too. It made me smile everytime I watch it, and I even keep a copy in my iPod. I really wish this will be the way of life in M'sia... or any places in the world.

Mariuca said...

Wah meeting Yasmin Ahmad now all, gettin more famous la ECL!! Glad u finally caught up with some of her work. Some of her commercials are really good, always make me teary! ;)

eastcoastlife said...

horsoon,
So awesome ah! This little 8 yr-old boy really blows me away.

That is the wish of every race .... I hope.

eastcoastlife said...

mariuca,
Awesome lady! I'm still going through some of her works... trying to get my hands on her films.

Yes, a couple of commercials bring tears to my eyes too.

I recommend readers to watch her works.

Jim said...

Hi ECL, congratulations! You are making the BIG TIME!
Thanks for peeking at Amber. She likes to sleep like that.
..

eastcoastlife said...

Jim,
Thank you. I hope to be casted in one of her films. hahaha.... role of a wisecracking grandma!

Leonard said...

the boy is so cute!!

hey, nice meeting you yesterday!

aiya, forget to exchange contacts!

rainbow angeles said...

waaaa!! u met yasmin ahmad!! she's a talent! she oso got blog mar.. ;-)

Sweet Jasmine said...

Wow..you met Yasmin Ahmad, she is a very talented director. I love all her works. Especially those done for Petronas festive seasons ads where old aging parents are neglected by their sucessful children.

Juliana RW said...

wow..lucky you can have a shot with her...

My WW in here, Sydney at My Imaginary site. Thanks

eastcoastlife said...

leonard,
Finally you blur sotong manage to see me ah! One big lump in front of you still can see through! kakaka....

Thanks for your company and the ride yesterday. :)

I'll email you.

eastcoastlife said...

My rainbow angel,
Yes! I met Yasmin Ahmad!! Cool ah!

I read her blog .... talk to her in person more fun lah!!

eastcoastlife said...

sweet jasmine,
I just saw her works and they really touch me.... the Petronas ads are tear-jerkers lah!

eastcoastlife said...

Juliana,
Yes, I'm so lucky!

I'm so glad I'm a blogger!! And I try very hard to be a good blogger!!

Indrani said...

Hey Congrats! Hope you do get a role in one of her films. :)

jams o donnell said...

Nice shot of you ECL. That commercial is absolutely wonderful!

eastcoastlife said...

indrani,
haha.... you think I should be acting in a film? *hopes rising... prays*

eastcoastlife said...

Thank you jams.
I love Yasmin's commercials. :)

_butt said...

wow!! you're with Yasmin Ahmad! gona watch the commercial secretly shhh... at work now :P

JesieBlogJourney said...

ECL,
Congrats! I is an honor you met her and took a picture with her. My mom would say "boey kiaw."

Pretty Life Online said...

cute little one!!! Happy WW thursday! Hope you can drop by at my corner too.

LadyJava said...

Yeah.. she's one famous lady here.. she has lots of awards to her name...i like her film sepet and the follow up of gubra..

kyh said...

That commercial is cute! Her other ads are brilliant as well. But you know what, those radical Muslim Malays criticise this ad and Yasmin for brainwashing little kids with Western/foreign influences. *shakeshead*

suzette said...

Wow, she is the director of those commercials? Wow! You are so lucky to have the chance to meet her ya?! Ya, how I wish Malaysia future is like those in the commercials...

BTW, today's BOTB is a tough choice for me ler... both you and kath are my favourite bloggers in BOTB. Perhaps I don't vote this time. Will sure give you my vote the next round. :)

ehonchan.com said...

WOW! You are incredibly lucky to meet that lady herself! She is amazing. Probably one of the best directors in ASia, if not, the world. If you've haven't seen her Chinese New Year commercials, you have to! Just search for petronas chinese new year commercial

napaboaniya said...

She's a very creative director, that often touch your heart.

p/s: We shall armor ourselves WELL before we start hopping :P

Heart of Rachel said...

It's nice that you were able to meet an accomplished and interesting person.

Thanks for sharing that heartwarming video clip. I wish everyone had a heart as big as Tan Hong Ming.

Mar said...

Oh, ECL, I didn't know this little guy, the video is so beautiful it brought tears to my eyes. That lady sure is talented!!

eastcoastlife said...

_butt,
aiyoh.... I didn't know she's so famous. What an honour to debate with her.... kakaka....

eastcoastlife said...

jesie,
I'm so lucky to have met her, I didn't know who she was before the invitation.... :P

eastcoastlife said...

pretty life online,
Glad you like the little guy. hehe....

SheR. said...

Love the quote about the Lotus Flower. You sure know a lot of famous people hur? Unfortunately I'm not one.. yet :P

eastcoastlife said...

LJ,
I'm looking for DVDs of her films. I saw short clips of her film on Youtube. I love her Petronas commercials, so touching.

eastcoastlife said...

kyh,
I heard about the criticisms... but Yasmin is one tough cookie..... the more criticisms, the more determined she is to prove others wrong. I can identify with her.... I'm like that too.

Obstinate as a donkey. hehehe....

eastcoastlife said...

Hi suzette!
Can't you close your eyes and eenie meenie? hehe...

Thanks for your votes in the past. :)

eastcoastlife said...

ehon,
Yes, I'm very lucky!

I watched the Petronas TV commercials she did. Awesome. The mischievious lady makes me tear with her stories. But I like!!!

eastcoastlife said...

napaboaniya,
Yeah! Shall I borrow the 25kg full armour from the European swordsmen? kakaka......

eastcoastlife said...

heart of rachel,
Tan Hong Ming is an incredible little guy, huh? :) He's a Superstar now!

eastcoastlife said...

mar,
awwww...... it's so touching huh. There are more of her works if you google 'Yasmin Ahmad'.

*wipes away Mar's tears*

eastcoastlife said...

sher,
You are a talent in your own field. You will be a celebrity one day too. You are one of my idols now. :)

oceanskies79 said...

An interesting meet. :)
The video ends unexpectedly, yet is very engaging. :)
Maybe this is Yasmin's gifts, to touch people's hearts and engage.

Chuck said...

Well, hey! That film editor needs to hire the little one *wink wink*

'Preciate you coming by and playing my game. I love seeing you there. Today, I give you *humungo huggies ~n lotsa lovies* to say thank you.

Muthering Heights said...

It's cool that you got to meet her!

yenjai.net said...

ECL
Yasmin is really a big name here
The films (full length movies) she did within the last 4 years are simply superb

eastcoastlife said...

oceanskies,
You like the commercial too. You should watch the rest. You will be in awe too.

Yasmin tends to send powerful messages through her films and characters.

eastcoastlife said...

chuck,
I'm taking part in your contest too. I need humungo luck! hehe....

eastcoastlife said...

Hi muthering heights,
Welcome!! I'm glad I met Yasmon Ahmad. :)

eastcoastlife said...

yenjai,
Alamak... you also never share lah! Now then you tell me.

I really don't know her before this event.... :P

Wilfrid said...

Wow ... I knew you are celebrity of some sort. Could you please hook me up into the music industry :)

eastcoastlife said...

wilfrid,
You want to be a singer? I'll try. Local market ah. :)

Clicky Web Analytics