Martell Cordon Bleu Celebrates 100th birthday with The Timeless Capsule - WW

Martell Cordon Blue Centenary - The Ultimate Jewel Edition

On 2nd August 2012, Mr. Paul-Robert Bouhier, Managing Director of Pernod Ricard Singapore launched the Centenary of Martell Cordon Bleu with the official opening of a gallery called The Timeless Capsule outside of ION Orchard. Joining in the festivities in the heart of Singapore city were exclusive media and invited guests.

Specially crafted by Boucheron to commemorate Martell Cordon Bleu's 100th birthday, the single unique bottle - The Ultimate Jewel - will be auctioned in China at the end of the year to mark the culmination of Martell Cordon Bleu's centenary celebration.

It is expected to fetch in excess of €100,000 at the auction.

The Timeless Capsule will host the 3rd edition of ICON de Martell Cordon Bleu, Singapore’s most prestigious photography award. There will also be an exhibition of the heritage of the legendary Martell Cordon Bleu cognac as well as fringe ctivities involving art and gastronomy.

In celebration of Martell Cordon Bleu’s centenary anniversary, ICON de Martell Cordon Bleu is also exhibiting the works of 9 nominated photographers at the Timeless Capsule.

Best wishes to the nominated photographers : Albert Lim, Edwin Koo, Ernest Goh, Jeremy San, Roy Zhang, Sam Kang Li, Tristan Cai, Wesley Loh and Yian Huang.

In addition to the top prize of S$30,000, the winner of ICON de Martell Cordon Bleu will also receive the ICON de Martell Cordon Bleu trophy, a trip to Cognac France and an opportunity to publish a book of his photographs.

Special VIP MP Baey Yam Keng (Tampines GRC) posing with guests

MP Baey Yam Keng made a special appearance as part of a group of special guests which included the chairman of the Community Chest and the Cultural Medallion photographers.

The Timeless Capsule will be open for public viewing from 3 August to 21 August, 10am to 10pm daily.